When there's smoke,incest family sex videos" there's fire. When there's fire, you should probably get the hell out of there.

But if you're Australian man Kevin Kwok, you might want to get yourself a rather dangerous-looking selfie instead. Just be prepared to get slightly burnt on social media.

Kwok was driving to Port Macquarie, located in the northern parts of the state of New South Wales Saturday, when he noticed flames on both sides of the road.

Turns out he had driven straight into a bushfire, a.k.a. an Australian forest fire, which had hit the Kundabung area.

"There is a fire, and I'm not sure which way to go," Kwok said in an Instagram video -- even though he was standing on a major road, with at least one truck driving past him.

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In the video, Kwok says "I hope I survive .. This is not good right now. This is a bit of a situation. Oh my god, I can’t breathe. F*ck bye.”

Needless to say, emergency services were less than impressed. According to 9 News, NSW Rural Fire Service Commissioner Shane Fitzsimmons responded to the video by saying "Use some common sense. If you come across a bush fire, you should be thinking about your safety, not selfies."

Some comments on Kwok's Instagram account were less polite, but Kwok himself was quick to explain that he arrived on the scene before emergency services. Reportedly, it was hewho let them know where the fire was via his Instagram location.

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Over a thousand firefighters have reportedly been called on over the weekend, fighting 52 bush fires across the state. More hot, dry weather expected in the region until at least Tuesday.